2024 Non-Game Online Content Policy

SUMMARY OF 2024 NON-GAME ONLINE CONTENT POLICY

The Accredited Media Organization may supplement its traditional media distribution platform (e.g., newspaper, television, radio) with other new media distribution platforms that it controls (e.g., websites, official social media accounts, applications, podcasts), provided that, with respect to such new media distribution platforms:

  • any use of film or video or digital still images is limited to a reasonable amount or number (as applicable), and used only to illustrate or support news and editorial coverage of the Game or Event (as opposed to use in connection with or on commercial products (e.g., apparel, posters, commemorative programs, or other types of souvenir or other merchandise, or sponsored content);
  • any use of film or video or digital still images is not used to create Simulated Video (as defined in the 2024 Credential Use Conditions) of game action;
  • no video of game action is used (except that, if the Accredited Media Organization is a television broadcaster, Game or Event highlights may be shown as part of a single, non- archived, online “simulcast” of any regularly scheduled television news programming the Accredited Media Organization may broadcast, provided it adheres to the limits on such broadcasts set forth in the 2024 Credential Use Conditions);
  • use of non-game audio and video content obtained as a result of credential card access (e.g., press conferences, training camp, practice and/or interviews at NFL venues or events):
    • must be limited to 90 seconds maximum per day (180 seconds maximum — 90 seconds per Member Club — in two-Member Club markets)
    • may not be posted or streamed “live” or in real time in any form or medium and may not be archived (i.e., made available for on-demand public access for more than 24 hours after posting, etc.)
    • may appear only in an editorial context (i.e., no sponsorship, merchandising or advertising integrated with or around the content, including digital advertising, )
    • must be accompanied by links back to com and to the applicable Member Club’s web site.