Hard Rock International and Miami Dolphins Announce 18-Year Stadium Naming Rights Agreement
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August 17, 2016
***Photo/Video Credit: MIAMI DOLPHINS***
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Miami – The Miami Dolphins and Hard Rock International announced an 18-year agreement to name the newly renovated facility Hard Rock Stadium. This venue will serve as the home of the Miami Dolphins, University of Miami football team, Orange Bowl, Super Bowl LIV and the 100th anniversary of the NFL, international soccer and a host of world-class events. Additionally, the iconic lifestyle brand becomes the official Miami Dolphins hotel and resort, casual restaurant partner and hospitality sponsor.
“Hard Rock Stadium will be a global entertainment destination and we are excited to enter this long-term partnership with Hard Rock International, an iconic worldwide brand that continues to grow,” Miami Dolphins President & CEO Tom Garfinkel said. “They are synonymous with music and entertainment and have a rich history of philanthropy and community engagement.”
“Hard Rock International, along with our owners, the Seminole Tribe of Florida, is extremely proud to see our name go up on this stadium. This deal is not only a naming rights program, but it is designed to be a true partnership between two companies dedicated to providing world class entertainment on a global level,” Hard Rock International Chairman Jim Allen said.
In addition to hosting major events, Super Bowl LIV, College Football Playoff Semifinals and major concerts, it was announced that Hard Rock Stadium has secured rights to host the Brazil Men’s National Soccer Team for a series of matches starting in 2017. In addition, Real Madrid will be returning to Miami in 2017 to launch play in the International Champions Cup.
As part of the partnership, the newly renovated Hard Rock Stadium will feature signage atop the shade canopy, at the facility entrance, on the VIP helipad as well as throughout the venue and organization. The main thoroughfare of fan activities pregame along the South Gate will be renamed the Grand Plaza presented by Hard Rock.
Hard Rock International
With venues in 70 countries, including 167 cafes and 23 hotels, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock also is known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel properties worldwide. Destinations include the company’s two most successful Hotel properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Chicago, Cancun, Ibiza, Las Vegas, Macau and San Diego. Upcoming new Hard Rock Cafe locations include Reykjavik, Shanghai, Baku and San Juan. New Hard Rock Hotel projects include Abu Dhabi, Atlanta, Berlin, Dubai, Itapema, London, Los Cabos, New York City, Tenerife, and Shenzhen, Dalian and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.
