Miami Open Enters New Era As It Relocates to Hard Rock Stadium
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December 20, 2017
Miami Open Enters New Era As It Relocates to Hard Rock Stadium
MIAMI, FL – IMG, an Endeavor company, today announced that the Miami Open presented by Itau will be relocating to Hard Rock Stadium in 2019. The partnership between IMG and Hard Rock Stadium will bring an unparalleled fan experience, improved player amenities, ample parking, as well as an extended fan base to the Miami Open, a cornerstone of IMG’s events portfolio. Construction on the new tennis facilities will begin in 2018.
The Miami Open’s last event at Crandon Park in Key Biscayne, where it has enjoyed a successful 32-year run, will take place in March 2018. While the event had numerous offers to relocate to other cities, IMG committed to finding a solution that would keep the event in South Florida for the benefit of the community, working closely with Miami Dolphins Owner Stephen Ross and Miami-Dade County Mayor Carlos Gimenez to develop this reimagined event.
“The Miami Open belongs in Miami,” said WME and IMG Co-President Mark Shapiro. “We’re grateful to have amazing partners in Stephen, the Miami Dolphins organization, Mayor Gimenez and above all the people of Miami who have been supporting the Miami Open for decades. While we’re looking forward to creating the new Miami Open experience at Hard Rock Stadium, our priority is to make the last edition of the Key Biscayne event the best it’s ever been.”
“We are extremely excited that the Miami Open, a global entertainment event, will remain in our community,” Miami Dolphins Owner Stephen Ross said. “We are committed to bringing a best-in-class experience alongside IMG to all of the players, fans and partners that will take part in this global affair. The opportunity to showcase the best tennis in the world in Hard Rock Stadium, a venue that brings together the best of culture, art and entertainment, will be an amazing experience for everyone involved.”
“The Miami Open has been a part of Miami’s culture for as long as I can remember and it’s a tournament that is very special to me and my family,” added 23-time Grand Slam Champion Serena Williams. “I’ve enjoyed some of my best career moments in Miami thanks to the amazing tournament team and the supportive Miami fans. I am thrilled the Miami Open is staying in Miami, where it belongs.”
Already one of the world’s largest and most prestigious combined tennis events, the move to Hard Rock Stadium will allow the Miami Open the freedom and flexibility to grow and innovate the event with improved infrastructure, upgraded amenities, expanded space and parking. The new Miami Open will have 30 show and practice courts; a tennis oasis with the largest video screen of any tennis event; a sponsorship village with expanded and upgraded entertainment spaces; permanent retail facilities; improved Wi-Fi, media facilities, locker rooms and fitness space for players and tennis staff. The tournament’s sponsors will enjoy state-of-the-art hospitality options, improved activation areas, additional opportunities for brand exposure and access to new markets north of Miami-Dade County.
The centerpiece of the move will be a new Center Court, which will showcase a 14,000-seat stadium within Hard Rock Stadium. Ross has invested more than $500 million into Hard Rock Stadium over the years, which boasts a state-of-the-art shade canopy, four giant high-definition video boards, new seats closer to the action, concourses, restrooms and retail outlets throughout the entire facility, and new premium spaces that raise the caliber for luxury within a sports facility. The move also will allow IMG to take the fan experience to unprecedented heights by incorporating the company’s network across music, fashion, culinary and art.
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About the Miami Open presented by Itaú
The 2018 Miami Open will be played March 19-April 1 at the Crandon Park Tennis Center in Miami. The two-week combined event is owned and operated by IMG. The Miami Open is one of nine ATP Masters 1000 Series events on the ATP calendar, a Premier Mandatory event on the WTA calendar, and features the top men’s and women’s tennis players in the world. The tournament is widely regarded as the most glamorous on the ATP and WTA calendars because of its exotic Miami location, thriving nightlife, five-star hotels and restaurants, beautiful weather and beaches, and its celebrity appeal. For ticket information, call +1.305.442.3367 or visit www.miamiopen.com.
About Itaú
Itau is the largest Latin America privately owned bank, with approximately 94,000 employees and operations in 19 countries throughout the Americas, Asia and Europe. Itaú’s relationship with sport goes back to the 1970s, when Itaú first sponsored the Itaú Tennis Cup in Brazil in 1970. Itaú has been a sponsor of the Miami Open for the last six years, and also sponsors the Rio Open, the only combined ATP/WTA event in South America. Itaú also supports the Brazilian Women’s Tennis Circuit, only female professional tournament in South America, certified by the Brazilian Tennis Confederation (CBT) and the International Tennis Federation (ITF), as well as the Tennis Institute Training Center, responsible for the development of young, new talent.
About IMG
IMG is a global leader in sports, fashion, events and media, operating in more than 30 countries. The company manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media and licensing for brands, sports organizations and collegiate institutions. IMG is part of the Endeavor (formerly WME | IMG) network.
About Hard Rock Stadium
Hard Rock Stadium is a global entertainment destination that serves as home to the Miami Dolphins, University of Miami football team, Orange Bowl, Super Bowl LIV and the 100th anniversary of the NFL, College Football Playoffs 2021 Final, major concerts, international soccer matches and a host of world-class events. The facility has undergone a $500 million, multi-year renovation privately funded by Owner Stephen Ross.
